Paying Too Little

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No one want to spend more than his expectation. The time someone start spending, yet the only expectation must be seeing the incomes of these expenditure. It appears today that most people think spending a lot on a website definitely will make your website big. If your purpose on creating website is to spend money than you are not yet making good website. In a case websites are built to market services or sell products the main aim must be to see incomes getting in your account.

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By skimping on your website, you run the risk of having a second rate and unprofessional website that might not bring in nearly as much business that a more professional website would have netted. Here are some common ways I see people trying to save money on their website, and the pitfalls that come with it.

Using a “Free” website builder such as Squarespace

I use “free” in quotes because I want to emphasize that everything has a cost even if it’s free. A lot of people ask me about Squarespace and wonder if I’m not concerned about all of these “free” websites available now and that it might cut into my business.

The truth is “free” sites such as Squarespace have nothing to do with my business.

The comparison I like to give is of hiring a wedding photographer. There are quality SLR cameras out there that can take pretty nice-looking pictures. So why would anyone bother to hire a bridal photographer? Better still, why would someone pay $5-10k for a wedding photographer if you can get decent looking pictures for “free” having your friend take pictures on a nice SLR camera?

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The answer is simple. You do it because it’s your wedding! It’s one of the most important days of your life, and you’re going to want to look back at those pictures and remember that momentous day.

Well, the same thing applies to your website. If you have a small or medium sized business the opportunity cost of having a leading industry website vs. a just good enough site could be a difference that amounts to hundreds of thousands of dollars in sales.

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